Consumers increasingly expect companies to act responsibly, yet this expectation does not always translate directly into purchasing behavior. This highlights the need to focus sustainability efforts at the company level, rather than isolating them within individual brands.

Both consumers and tightening regulations are demanding far greater transparency across the entire value chain. This growing need for closer collaboration within the value chain is evident, but also in advancing biodiversity work. Therefore, let's expect what kind of role biodiversity topics will take on in the pet industry in the coming years.